Breaking Sales Stereotypes
The word “salesman,” or “salesperson” to be gender neutral, doesn’t carry the most esteemed connotations among most circles. However, plenty of honest, god-fearing men and women make their living selling bona fide products to interested consumers each and every day. Sales is about more than pushing for results, not to say that results aren’t a fundamental part of any salesperson’s day-to-day, however somehow the idea that results are all that drives sales has led to a negative stigma surrounding the profession. What are these stereotypes and how can you avoid them?Tell the truth If you are selling a product you don’t believe in perhaps it’s time to take your talent elsewhere. Having to overly embellish or flat out lie in order to close the deal will not only lead to a lack of respect from all previous customers but over time could contribute to self-delusion as well. Selling products and services you believe in will only make your job easier and enhance your all-around quality of life.Put yourself in the customer’s shoes Treat your customer like you actually care about their decision. Don’t press them for time or act like you have somewhere else to be. Being pushy can ultimately push your customer right out the door or off the phone. If you take the time to make the sale the right way the customer is more likely to leave positive feedback or return for their next purchase.Show off the product, not yourself To be honest, no one on the consumer side of sales cares about how many products you sell or commendations you’ve received. What they do care about is the product and why it is or isn’t right for them. Save the bragging for your coworkers and boasting for job interviews. A simple humble approach complete with knowledgeable advice and service is all your customer is looking for in a salesperson.