Blurring the Lines Between Your Personal and Professional Sales Life
The sales professional should never consider himself to not be at work. He or she may not be in their office, or on a sales call, but he or she is always working.
Let’s look at an example. Joe is a new salesman with the XYZ Corporation. Joe is active in his church. At his church, Joe knows several people that would be interested in his product. Therefore, Joe needs to make sure these people know that Joe is now selling the produce, and why it would benefit them. While he may not close the sale right there, he is definitely planting a seed in the person’s mind. This is true wherever Joe goes out in a group, and Joe should be looking for opportunities to go out into a group.
Joe can also make social media work for him. He can post meaningful messages on social media sites, telling people about his job. Whenever Joe posts, he should remember that those he wants to sell may very well read his comments.
Joe can also make charity events work for him. Volunteering time to these organizations, not only helps Joe to feel good about whom he is, but he is making new contacts.
This is true for all sales professionals. They should be active in community groups, and always looking for an opportunity to make the sale. They should also be active in social media, and be looking for opportunities to naturally present his products on them. Thirdly, he should be active in charity events to make new contacts.